Frequently asked questions
How much does it cost?+
Plans are $997 (Essential), $1,497 (Growth) and $1,997 (Complete) per month. Setup is a one-time fee of $500 to $1,000. Ad spend is paid directly to Google and Meta, separately.
How does the AI lead response work?+
We set up an assistant on your website, trained on your business information. It replies instantly, answers common questions and moves people to book or buy. When a conversation needs a person, it hands it to you. Text messaging (SMS) and phone integrations are quoted separately.
Do I need a new website?+
Not necessarily. Often the site is fine and what’s missing is tracking or lead response. The X-Ray shows exactly where the problem is.
How long does it take?+
The X-Ray lands in your inbox within minutes, and the proposal within 48 hours after that. Setup takes 2 to 4 weeks depending on the plan.
Who does the work?+
The same person who runs your X-Ray leads the project through delivery. You talk directly to the person doing the work, with no handoffs to a junior team.
What’s the difference between the free X-Ray and the Full X-Ray?+
The free X-Ray is automatic: it looks at your homepage and shows what’s broken and what it’s costing you. The Full X-Ray is done by us: we check every key page and your accounts from the inside, review 3 competitors and deliver a step-by-step action plan with a walkthrough call. If you start a plan within 30 days, the fee is credited toward setup.
Do you work outside the US?+
Yes. We work with clients in the US, Brazil and Latin America, in English, Portuguese and Spanish, fully remote.